About Us

About Maui Nix

At Maui Nix Surf Shop, we know surf and skate because we are surf and skate. With a crew of knowledgeable employees to help everyone from the newest surfer or skater to the most advanced – we’ve got you covered. We stock the largest selection of the leading and most innovative surfboards and surf accessories around. Year round we’re your go to shop for wetsuits, rash guards, boards, wax, leashes, rental boards and more. We’ve got everything you need to get out on the water.

Maui Nix opened its first shop in Daytona Beach on April 8, 1989. With hard work, dedication and some great people behind it, we’ve grown to be synonymous with surf and skate in every local community where there’s a shop. We are proud to be voted BEST “Surf Shop” by The Daytona Beach News Journal 3 years in a row and the proud recipients of the Surf Industry Manufacturer’s Association Award for Breakout Retailer of the Year 2012. Maui Nix has been family owned and operated since day one and has provided Florida surfers and skaters with a place where they can go and find everything they need.

“Clothes for the Soul” is not just a slogan it’s the way we live our lives. We dress to represent the people we are. We breathe the salt air, live to skate and represent the beach lifestyle. George Karamitos, owner and creator of the Maui Nix brand, combined this slogan with a character to represent a beach state of mind. “When you walk into a Maui Nix we want you to feel like you’re walking into a tropical location. Our original location was designed to stimulate all of the senses – hear the sound of island beats, experience the clothing, get away from everyday life – experience your own tropical oasis,” says Karamitos.

Maui Nix is known for its core surf apparel, beach appeal, knowledgeable and friendly staff, events, surf signings, parties and more. Visitors to our shops include people like Sunny Garcia to Taj Burrow – Mick Fanning, Tom Curren, Corey Hart and more. World class surfers and skaters – Rob Machado and Tony Alva. (Event Photos here.) You can count on Maui Nix to always have something going on!

Maui Nix is an avid sponsor of local surf contests, charities, and other local affiliations. The shop is involved with various clothing drives and surf camps dedicated to children with autism, local foster care programs, clothing and backpack drives and more. We at Maui Nix know how important it is to give back to the community that has supported us since we opened our doors.

We are also proud supporters of our local talent. With a growing surf and skate team representing only the finest young up and coming talent around.

Check out more on our teams here.

As the shop turns another page and we welcome our 25th year, we want to take this time to thank all of our dedicated customers, families, and athletes for making Maui Nix what it has become today.