ASICS Outlet

Kihachiro Onitsuka founded ASICS in 1949 to realize his desire to nurture the youth of Japan through sports and contribute to the development of society. Our founding philosophy of "Anima Sana In Corpore Sano (A Sound Mind in a Sound Body)" represents our wish that people all over the world will live healthful and happy lives in both body and mind.

Health consciousness is growing all over the world, and the very definition of sports is changing. Also, with the development of digital and other new technologies, there are novel ways to enjoy sports. Next year's Olympic and Paralympic Games Tokyo 2020* will also be a tailwind for sports in Japan.

In a society in which people with different values enjoy sports and live more enriching lifestyles, ASICS will use its intelligent technology to contribute to realizing an environment in which people will feel more familiar with sports.

This year marks 70 years since ASICS' founding. The social significance of sports is growing more than ever in modern society. Sports are an important element in living longer and more healthful lives, in feeling more fulfilled, and in crossing national and cultural boundaries to bring the world together.

Our mission―in the past, today, and into the future―is to contribute to a healthful and sustainable society and to bring joy to the people of the world through sports. We will keep working toward our goal.

*ASICS is Olympic and Paralympic Games Tokyo 2020 Gold Partner (Sporting Goods)

May 2019