Mid-Florida Marketing & Research Inc

For more than 30 years the professionals of Fine Research & Marketing, Inc./Mid-Florida Marketing & Research, Inc.  have studied decision making habits and behavior patterns of tourists, consumers, and special interest groups (such as travel agents, meeting planners, medical professionals, community and business leaders). 

The firm is the tourism research agency for Daytona Beach Area Convention & Visitors Bureau; Central Florida Tourist Development Council; St. Augustine Visitors & Convention Bureau; Tourist Development Council of Bradenton & The Beaches; Lake County Tourist Development Council.

We provide economic and demographic data to local and state government, industry, trade associations, education and individual businesses.   This data is often used to establish taxing rates, property appraisals, land use regulations, etc. We also regularly provide data to such attractions as Sea World, Universal Studios, Silver Springs, Cypress Gardens and Walt Disney World for their marketing plans. Other users of our data include the consulting firms of Ernst & Young and Panell, Kerr, Forster (among others), when their clients require more refined data than their limited routine reports provide.